When you are doing SEO on our website, you need to keep in mind that it takes time before you will see the results of your effort. However, if you need some quick sales for your business, there are things that you can do, and one of the best ways to generate sales is through paid advertising. You can use many platforms, and you will want to use a Google ads agency, or one that specialises in the media you use, to get the most out of your campaign. Using an agency to run, optimise, and monitor your paid ads will help increase your return on investment and show you how lucrative any of the following platforms can be.
Advertising On Google
The adverts on Google and other search engines are collectively known as PPC, which stands for “pay per click”. Whenever someone clicks on your ad, you will receive a charge, whether they purchase or not. You will need to ensure your ad campaign is well optimised, no matter what type of Google ad you are using. Working with a reputable company for your paid marketing campaign with help you increase your ROI and reduce the amount you pay per click, making it an effective marketing tool.
Advertising On LinkedIn
If you are a B2B company, an excellent platform that you can use to advertise your products or services is LinkedIn. It is a professional networking platform that business professionals use, and it can also be an excellent place to advertise. However, if your target audience is not other businesses, other social media platforms may suit you.
Advertising On Facebook
If you are going to advertise on social media, you may want to use the most prominent platform worldwide, which is Facebook. They have over two billion active monthly users, so your ads can be far-reaching to get in front of many people interested in your products or services. Facebook has many different types of ads, including:
- Image Ads
- Video Ads
- Carousel Ads
- Collection Ads
Advertising On TikTok
Another popular social media platform you can use for advertising and is perfect for younger generations is TikTok. TikTok is a video sharing platform, and it can also be an excellent place to promote your business and its products or services. They have similar advert options to Google and other social media platforms, and when you can campaign is well optimised and run, it can prove to be lucrative for your business.